SABIAN Launch New Branding
SABIAN is thrilled to announce the official launch of the new SABIAN branding!
A word from SABIAN CEO Andy Z...
"Every time I get the chance to hang out with drummers and percussionists, no matter whether they are famous or not, there’s a positive energy that fills the room and our conversation. I’ve heard stories about and experienced many times, the familiarity and shared passion playing brings to us.
Drummers recognize that no other musicians in the band have that kind of comradery amongst their peers. Knowing that passion and understanding the joy of playing is one of the many parts of what makes SABIAN different. That joy is one of commonalities and part of what makes us our own tribe, no matter what type of music we each play. A passion for our own style and sound and the fact that our individual energy is projected into and from our instruments.
At SABIAN we take each player’s individual sound and style seriously, which is why we will always make cymbals by hand. The energy that our craftspeople put into each cymbal is part of what makes each of our cymbals unique. That quality helps to define your sound, your creative expression, your voice. We respect the living metal which we create, the craft that brings out its power, and how that shares in creating your signature sound.
We don’t cut corners. We don’t put our egos ahead of yours. We intimately understand that cymbals are an extension of every drummer and that they need to contribute to their sound as much as their fingers and wrists. We will always do our part to craft the best cymbals to release every drummer’s unique sound. That’s our commitment. Play your way".